Business development activities extend across different departments, including sales, marketing, project management, product management, and vendor management. Networking, negotiations, partnerships, and cost-savings efforts are also involved.
We summarize ideas, initiatives, and activities that help make a small business better. This includes branding, growth in terms of business expansion, increasing revenues and increasing profitability by building strategic partnerships, and making strategic business decisions.
Sales, strategic initiatives, business expansion, business partnerships, brand market development and marketing—all of these fields are involved in business development but are often mixed up and mistakenly viewed as the sole function of business development.